Posted on 27-09-2023 | 22:42
Narratives are a solution for companies. But what is the problem?
For business leaders, the ideal communication has one simple objective. A professional communicates with a customer with emotion, empathy, and clarity, but with a colleague, they use all the complex technical jargony lingo that only they understand. In the process, they solve complex worldly problems and create unique solutions, while also remembering that the customer usually cares more about their own lives than ‘how cool’ whatever being sold is.
This professional would also have the superpower to communicate with all kinds of audiences, be they investors, government, media, etc., in their own language.
That would obviously be great, but in the real...
Read more at
https://the-ken.com/blog/narratives-are-a-solution-for-companies-but-what-is-the-problem/
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Prabhat Sharma